Aug 20, 2020
Recently I had the pleasure of chatting with Lori Carcich, the founder and CEO of Country Smooth American Whiskey.
From her home base in Southern California, she has taken an interest path in her quest to start a whiskey brand. She wants to encourage women to discover the pleasures of drinking their whiskey neat. But she's not looking to lower the proof or kill off the flavor - instead she has worked on formulating a product that both flavorful and easy on the palate without dropping it to 80 proof.
But she has also stepped into an industry that has been dominated for centuries by men.
We talked in depth about how she came up with Country Smooth, and we also talked about her journey as a female founder.